Promote was commissioned to produce a communications strategy and design a new brand, together with supporting materials, for Carbon Action Yorkshire. This is an initiative to encourage businesses and other organisations in the Yorkshire and Humber region to embrace the low carbon economy. Three simple words were used to sum up what the programme was about: Commitment, Action, Opportunity.
Following the launch of the new brand at HRH Prince Charles’s May Day Climate Change Summit, there is now an ongoing programme of activity to communicate the benefits of signing up to be a leader in the region’s low carbon economy. The aim is for the Development Agency to initially secure commitments from the region’s top 100 companies to the initiative, and then broadening the scope of Carbon Action Yorkshire to engage with a wider proportion of the regional economy.
Branding / Leaflet / Display |
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